Advancements in technology have led businesses to use various tools for internal communication. Among these, Company Intranets remain popular and beneficial for enhancing workplace communication and building relationships between employees and management. Intranets offer efficient communication by storing necessary assets and information, boosting workplace productivity.
Your intranet platform can continue to grow by integrating new technologies and apps that focus on providing the best user experience. Besides, the benefits of collaboration and effective engagement, your intranet serves as a great platform for enhancing company-wide communication, both from the top down and the bottom up.
Here we look at some of the benefits of improving your internal communications using your intranet platform and how it can be used to get the best results.
Five ways your company intranet can boost internal communications:
1. Improve Employee Engagement
It’s essential for your employees to have a sense of belonging within your organisation, and for them to be clear about their goals and company expectations. Your Company Intranet can be a vital tool in boosting employee engagement, not just by sharing company news and updates in a more effective manner, but by providing a more personal, employee-focused experience through your company communications.
Instead of delivering dry company updates and talking at your employees, use your company intranet to celebrate employee successes and providing them with a space to participate in your company’s communications - doing so will ensure your employees are more engaged with your comms output, and will help your staff to feel like it’s truly their intranet.
2. Encourage Multi-Way Communication
Your Intranet is an excellent tool for collecting employee feedback on important issues, business topics, and satisfaction. Staff surveys and polls engage users and provide insights into employee morale, vital for organizational success. Offering spaces for participation, from serious surveys to fun quizzes, is crucial, and social tools like Liking and Commenting further boost engagement.
Ensure employees feel heard and valued by your company intranet as a safe space for employees to offer suggestions to improve the company, morale, and processes. Initiatives like 'Ask the CEO a Question' foster two-way communication and feedback. Providing such open communication channels encourages active employee engagement with internal communications.
3. Promotes Company Culture
Company culture significantly affects how employees and customers perceive your organization. Intranet-centric companies foster closer employee relationships by creating an immersive company culture.
HUB's Intranet news channel is a powerful tool for sharing announcements and promoting brand culture internally. Use it to highlight employee achievements, social or charity events, and positive customer feedback, ensuring the news reflects employees and customers as individuals. Personalizing the news feed increases engagement more than focusing on industry news. Management should avoid using the intranet to preach; instead, it should represent stories from all organizational levels to reflect company culture accurately.
4. Improves Connectivity and Networking
Social Intranets can provide your business with an effective way for your employees, departments and offices to communicate and collaborate within a secure digital workplace. Your company intranet helps create an environment where employees, irrespective of their job, function, role or geographical location, can form relationships with each other, share knowledge and collaborate on projects without any restrictions. When your employees feel more connected to each other, they feel more connected with their jobs and the organisation, which not only makes them more efficient, but it also helps to increase employee retention rates and ensure your employees are more switched on with your company’s ethos and internal comms.
5. Motivate Employees to Perform Better
Many organizations are using innovative methods like gamification to train and motivate employees, fostering healthy competition and collaboration.
Gamification incorporates competitive elements and rewards to enhance engagement and productivity. Intranets serve as an excellent platform for implementing these gaming mechanisms and tracking employee progress. Utilizing point scoring systems, leaderboards, achievement boards, and leveling-up opportunities boosts employee engagement and productivity in the digital workplace. A dynamic leaderboard on your intranet can effectively showcase performance and keep your employees engaged.
Your Intranet offers a central access point for all employees, enhancing internal communication. Use it for storytelling, news updates, policy distribution, knowledge sharing, and celebrating successes, always prioritizing employees in your communications.
Find out how Employee Intranets can transform your internal comms